Bank of America New Business Development Associate (Washington, DC) in Washington, District Of Columbia

Job Description:

Business Overview

U.S. Trust, Bank of America Private Wealth Management is a leading private wealth management organization providing vast resources and customized solutions to help meet clients' wealth structuring, investment management, banking and credit needs. Clients are served by teams of experienced advisors offering a range of financial products and services, including investment management, financial and succession planning, philanthropic and specialty asset management, family office services, custom credit solutions, financial administration and family trust stewardship.

U.S. Trust is part of the Global Wealth and Investment Management unit of Bank of America, N.A., which is a global leader in wealth management, private banking and retail brokerage. U.S. Trust employs more than 4,100 professionals and maintains 135 offices in 33 states.

Summary of Position :

The New Business Development Associate is responsible for providing new business development support and leadership to dedicated market(s). This is accomplished through a combination of proactive and reactive prospecting strategies developed by Market leaders, PCAs and/or the Lead Generation Team and the enterprise.

As the centralized resource for the market he/she will act as an extension of the client teams for all things related to prospecting across their supported market. This would include providing proactive leads through daily BAU strategies, assisting with execution of advisors business development plans, navigation and accurate communication of Bank of America prospect coverage, providing guidance on regulations to individual privacy restrictions and related U.S. Trust policies, and having extensive knowledge of tools used to identify and validate new prospects.

In addition the New Business Development Associate will be responsible for coordinating enterprise engagement activities in conjunction with the Market leaders to ensure the priorities and focus of the markets they cover. They will ensure that each advisors business strategy including connectivity to networks both internal and external to Bank of America, niches and primary areas of focus is defined and leveraged to find new clients.

Lastly this person will be responsible for managing and reporting the key metrics to leadership to drive follow-up, provide guidance on focus areas, compile and share best practices and assist with training to increase consistency around research, output and overall success. Specifically sharing success case studies across the market.

Core Competencies :

High Capacity Executer

  • Can drive results and routines and hold others accountable

  • Strong time management, organizational skills and an ability to prioritize


  • Synthesizes information effectively to create compelling presentations/documents (strong PowerPoint and Excel capabilities)

  • Communicates clearly and concisely, both verbally and in writing

  • Collaborates effectively with peers and partners

Leverage the enterprise

  • Navigate U.S. Trust and Enterprise partners

  • Build relationships and identify opportunities across firm

Business Acumen

  • Demonstrate a good understanding of key wealth creation events and catalysts as viable business development opportunities

  • Well versed in U.S. Trust capabilities and solutions, industry service practices and trends, online/mobile environment

  • Thorough knowledge of UST/fiduciary client and risk/oversight functions and products

  • Deep understanding of business strategy

Judgment & Decision Making

  • Experienced with both quantitative and qualitative analysis, ability to leverage data to inform sound judgment and business decisions

  • Experience managing team members and effectively prioritizing work deliverables for the broader team

  • Client centric mindset; looks at all sides of an issue with the client’s lens at the forefront

Major Responsibilities:

Proactive Market Prospecting

  • Execute proactive daily processes to identify new individuals/foundations for advisors to prospect (Ex: Comp. sales, IPOs, Venture Capital, life events, vetting internal referrals, etc)

  • Assign leads with leadership and assist in critical prospecting projects, marketing events and sponsorship review

  • Develop new lead gen concepts, sources and strategies for the market and division

  • Conduct select lead outreach to set appointments for advisors

Advisor Prospecting Strategy Execution

  • Develop, organize and prioritize projects with individual advisors

  • Become a strategic advisor to PCA through deep understanding of niches, network and business plans

  • Schedule periodic status updates to drive ideas to completion (both successful and unsuccessful)

Reactive Advisor Research

  • Provide critical research to prospects, companies or current clients (banking only or CORE) identified by advisors

  • Determine level of information required (coverage only, brief bio or full dossier) and deliver a concise summary to sales teams

Manage Market Priorities

  • Provide guidance to New Business Development Analyst(s)

  • Assess strategic views on lead gen and enterprise opportunities

Reporting Results

  • Update leadership on overall market projects, activities, opportunities and wins

  • Build and maintain database of intelligence to assist with identifying connectivity and paths to introductions

  • Share success thru case studies and communications


  • Develop user guides for the market to equip PCA/PCM/CSSOs to complete basic research/coverage on prospects

  • Lead training sessions for New Business Development Analyst and CSSO’s in market

Risk Management

  • Drive understanding and adherence to prospecting policies and procedure


  • Minimum of 3-5 years’ experience with a financial institution focusing on Business Development, preferably in the HNW space

  • BS/BA degree in Business, Finance or Economics desired

Posting Date : 05/14/2018

Location :

Washington, DC, 1800 K St NW (DC1842),

  • United States

Travel : No

Full / Part-time : Full time

Hours Per Week : 40

Shift : 1st shift

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Diversity & Inclusion

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