Bank of America Marketing Data Manager I in New York, New York

Job Description:

Whether expanding a local business in the US, raising capital in Singapore or hedging currencies in Frankfurt, Bank of America Merrill Lynch can do more for our clients than any other financial services firm. Our solutions span the complete range of advisory, capital raising, banking, treasury, as well as liquidity, sales and trading, and research capabilities.

Our Global Banking & Markets division serves mid- to large-sized companies, corporations and institutions. It's comprised of Business Banking, Global Commercial Banking, Global Corporate & Investment Banking and Global Markets. Aligned with these client-facing groups are Global Capital Markets, Global Research, Global Transaction Services and Wholesale Credit.

This position will help to support cross-platform initiatives for Global Banking & Markets (Bank of America Merrill Lynch) specifically focusing on marketing analytics and measurement needs:

  • Help deliver data and insights to be used in driving complex marketing decisions or strategies

  • Work directly with LOB partners and marketing managers to understand business/marketing challenges to be analyzed and deliver the appropriate learnings and data required

  • Understand annual learning agenda and work with team to finalize plan, assist with methodology where needed, bring in other teams and work to tie measurement to goals

  • Work on tactics to help source/uncover potential “leads” for LOB partners leveraging existing data sources (DemandBase, Google Analytics, Event data, etc.)

  • Work with digital team to help marketing team manage and leverage data and reporting for their programs across all channels (owned, paid & earned)

  • Help source ideas for macro topics/themes based on what’s resonating amongst existing content/programming

  • Comb through data for segment insights, best practices and channel/tactic improvements or refinements

  • Website analytics (working closely with the Digital Team):

Tagging and taxonomy review

SEO/Paid Search

Qualifications:

  • 3-5+ years of marketing analytics experience, preferably B2B and/or financial services. Bachelors Degree in finance, math/statistics, or computer science a plus.

  • Must be able to mine data from multiple sources and find insights/ideas that align with business challenges and goals.

  • Must understand some insights on client segments and underlying client and prospect demographics, personas, buying behavior, communication routines, decision drivers and triggers, pressures, opportunities, growth potential.

  • Must be able to communicate and present analytical data in a plain spoken way

Posting Date : 07/13/2018

Location :

New York, NY, BANK OF AMERICA TOWER, ONE BRYANT PARK,

  • United States

Travel : No

Full / Part-time : Full time

Hours Per Week : 40

Shift : 1st shift

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