Bank of America Marketing Technologist in Charlotte, North Carolina

Job Description:

Position Summary

  • Responsibilities will include defining comprehensive solutions that meet business needs while leverage the best possible combination of existing platforms with the latest marketing technology solution sets. The Marketing Architect will be accountable for partnering with key roles (e.g. project managers, application owners, business analysts, strategic architects etc.) to create solutions that are aligned to the architecture principles, leverage common solutions and services, and meet the financial targets (cost and benefits). Within the solution development lifecycle this role will be accountable for solution evaluation and selection, buy vs. build decisions, and early-phase project estimates which contribute to the business case. They will provide consulting during the detailed design, build, test and deploy phases, and reengaged to perform benefits realization. Serves as a fully seasoned/proficient technical resource; routine accountability is for technical knowledge and capabilities as a team member or as an individual contributor. Will not have direct reports but will influence and direct activities of a team related to special initiatives or operations. Typically 7-10 years of systems experience.

  • This is a unique opportunity to drive both the strategy and tactical execution around the way in which we evolve our marketing solutions to enhance the customer experience, expand self-service capabilities and inform and drive our marketing and sales strategies. This work is in lock step with Bank of America’s customer focused mandate to “help make our customers financial lives better” and has support of the senior leadership.

  • Responsible for Retail & Preferred Technology and Global Wealth Management Technology & Operations (RPT and GWIM T&O) data architecture future strategy and roadmap.

Required Skills

  • 5+ years working within the marketing landscape to define and implement transformational solutions

  • Experience with vendor market place for new technologies in the marketing domain including event technologies, 3rd party data capture/aggregation and operational usage of advanced analytical models

  • Experience with vendors such as Experian, adobe, live ramp, Acxiom, epsilon, etc

  • 5+ years in enterprise, application and information architecture design

  • Understanding of service oriented architecture databases, data modeling techniques

  • Ability to create pragmatic, strategic technology alternatives which deliver short-term results while contributing to long-term strategic direction

  • Effectively Influence, Negotiate and Lead technology alternative evaluations and implementations across the Technology and Line of Business organizations

  • Proven experience performing similar functions in complex and large organizations

  • Ability to comfortably and credibly present to senior management. Be able to articulate the value proposition of getting solutions built using sound architecture principles

  • Ability to work in a matrix environment with minimal supervision

  • Excellent written, verbal and diagramming skills

Desired Skills

  • Develop and execute the marketing technology solutions aligned to the larger business and technology strategy

  • Integrate marketing domain knowledge to further advance the target state solution

  • Represent marketing technology strategy & architecture in programs/initiatives

  • Assist in Work Effort Sizing with PM support

  • Produce conceptual and logical architectures to meet strategic business, financial and technology objectives through documentation of systems, architectures, process flows and value-chains

  • Support Functional & Technical Requirements gathering

  • Ensure alignment of initiative and low level designs against the agreed architectures and technology strategies.

  • Provide continuous feedback between strategic and solutions architecture.

  • Promote adherence of designs to bank policies and standards, architectural principles and guidelines.

  • Manage tradeoffs between speed to market, quality and financial impact.

  • Ensure adherence to the architecture governance processes and compliance with all relevant laws and regulations.

  • May support multiple projects with competing deadlines

  • Will not have direct reports but will influence and direct activities of a team related to special initiatives or operations

Posting Date : 07/03/2018

Location :

Charlotte, NC, 201 N TRYON ST (NC1022),


  • United States

Travel : Yes, 5% of the time

Full / Part-time : Full time

Hours Per Week : 40

Shift : 1st shift

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