Bank of America Consumer Market Planner in Charlotte, North Carolina

Job Description:

Develops business strategies for broad business area, family of businesses or large customer groups with a 2 to 5-year time horizon. Defines the resources and capabilities required to implement the plan and works across multiple lines of businesses to build a consistent and comprehensive plan. Executes the strategy by leading detailed designs, testing initiatives, and developing implementation strategies that promote customer satisfaction, revenue generation, and increased market penetration for one or more customer segments.

The teammate in this role is responsible for influencing the Consumer Bank’s physical distribution strategy. This includes, but is not limited to:

  • Maintaining distribution market plans for Top 50+ existing Consumer markets including positioning of Financial Centers, Advanced Centers and Remote ATM locations

  • Developing distribution market plans for expansion markets where the Consumer Bank does not yet have a physical presence; including consideration for Community Reinvestment Act and Fair Lending

  • Analyzing expansion market performance and partnering with Consumer leadership to ensure awareness and development of corrective actions

  • Supporting New Financial Center, Advanced Center and Remote ATM distribution leads as needed

Minimum Requirements

  • 5-7+ Work experience in banking and or related field

  • Bachelors Degree Required

  • High proficiency in Microsoft Excel and PowerPoint

  • Strong communication and presentation skills

Preferred Requirements

  • MBA Preferred

  • Top tier strategic consulting experience preferred

Bank of America will consider for employment qualified applicants with criminal histories consistent with San Francisco ordinance 17-14 and federal law applicable to Bank of America.

Posting Date : 06/07/2018

Location :

San Francisco, CA, 555 California St (CA5705),

Boston, MA, 100 FEDERAL ST (MA5100),



  • United States

Travel : No

Full / Part-time : Full time

Hours Per Week : 40

Shift : 1st shift

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