Bank of America Digital Strategy Director in Boston, Massachusetts
As the Digital Strategy Director you report to the In-House Agency Executive and you will be responsible for developing solutions to meet the clients’ product, service and brand objectives. You understand and leverage the importance of customer insight and data and are exceptional at spotting trends in technologies that can drive automation internal to the agency and externally in the consumer’s (B2C), business’s (B2B) and employee’s (B2E) lives. In this role you will also collaborate and share your knowledge with the agencies cross-functional teams across banking products and services to develop and evolve tactics to bring together solid solutions in response to defined marketing strategies and business goals. You innately understand how brands are communicated and experienced through digital interactions and how it impacts the userexperience. You get responsive design and know that a great idea is nothing without great UX and solid accessibility principals. You respect brand positioning and know when to push the limits to improve the customer experience or capitalize on results. You have the ability to influence and drive out of the box thinking to differentiate the agency and the impact it has on the B2B, B2C and B2E experience. You will navigate a matrixed organization and have an approachable flexible presence that enables collaboration and solid partnerships with digital channels, platform teams, technology and the internal agency functional network. You love what you do and enjoy being in a team environment.
Minimum of 7-9+ years of digital experience on the agency or client side
Bachelor’s degree or equivalent education and experience in Interaction Design, Interface Design, Human Computer Interaction, Service Design, (Graphic) Design with emphasis on UX or equivalent qualification
Develops unique strategies and builds upon client strategies within digital to meet/exceed goals
Understanding of functional and technical digital documents
Present and share knowledge of digital concepts, systems, and tools to non-digital experts
Understanding of digital execution excellence, content management, and CRM technologies
Demonstrated leadership experience owning projects, execution, quality and client relationships
Ability to understand target audience’s needs and behaviors while incorporating best practices and channel learnings to promote the best user experience and drive the best results
Collaborate with creative, account services, production/art studio and extended team members on delivering breakthrough creative solutions
Be an innovator, trendsetter, and a progressive thinker who can connect digital to the bigger picture and drive opportunities for the marketing output and the in-house agency evolution
Familiarity with Agile software development processes and methodologies
Experience working within an Enterprise, i.e. technology, compliance and governance teams
Knowledge of current ADA guidelines and their impact on projects
Software Knowledge Requirements:
Work on Mac but also be proficient on PC.
Adobe Creative Cloud, Flash/After Effects and motion design
Core Metrics, Google Analytics and Tealium for client's benefit
Sketch and templates to improve design standards
Proficiency in accessibility design and standards for the web such as WCAG 2.0 (Web Content Accessibility Guidelines), Web Content, User Agents, Authoring Tools, Operable UI, Nav, etc.
Experience with Adobe Experience Manager
Experience with Salesforce
Experience with an enterprise DAM
Experience with personalization automation technology and how to drive the creative outcome
Posting Date : 05/25/2018
Wilmington, DE, BRACEBRIDGE II, 1020 N FRENCH ST,
Boston, MA, 1 Federal St (MA5503),
- United States
Travel : No
Full / Part-time : Full time
Hours Per Week : 40
Shift : 1st shift
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